← All Long Time No Play assets
R250 leads every line: it sits inside the first 12 characters, so it survives the tightest phone inbox cut-off (about 30 to 35 characters). One emoji per line at most.
| Send | Subject line | Preheader | Chars* |
|---|---|---|---|
| Launch A | R250 on us 👀 Long time no play, {{first_name}} | We rebuilt everything. Come see, no deposit needed. | 38 |
| Launch B | R250 FREE Casino Bonus? Yes. No deposit? Also yes. | Your welcome-back bonus, from the people behind {{home_property_name}}. | 37 |
| Launch, tier | R250 FREE Casino Bonus 👑 Your {{tier_name}} bonus is in | Online slots and table games. Claim by 30 September. | 46 |
| Launch, payday | R250 FREE Casino Bonus this payday (keep your salary) 😉 | No deposit needed. We rebuilt playTSOGO, come and see. | 42 |
| Launch, spare | R250 has your name on it 🎁 | Long time no play. Give the new playTSOGO a go, on us. | 26 |
| Nudge | R250 still waiting 👀 Payday's been, it hasn't | No deposit. 2,500+ games. Your seat is saved. | 45 |
| Last call | ⏳ R250 FREE Casino Bonus disappears tonight at 23:59 | Last chance to claim your free bonus. No deposit needed. | 34 |
*Counted with sample values (Lerato, Queen, Montecasino).
Test on launch: A vs B (personal and curious versus the playful yes/yes). Send the tier line to everyone if the tier field is clean. Nudge and last call: non-claimers only. Check before sending: emoji show in black and white in older Outlook desktop, so send a test to Outlook, Gmail and iOS Mail. Naming: "Casino Bonus" names the bonus type (slots and table games). playTSOGO itself is never called an online casino.