← All Long Time No Play assets
Every SMS starts with playTSOGO:, R250 FREE Casino Bonus sits inside the first 40 characters, and each message carries one reason we changed.
[FURN] = T&Cs Apply. 18+ NRGP 0800 006 008 STOP2OptOut (Compliance and the SMS provider to confirm the opt-out keyword).
{Name} is budgeted at 10 characters. Use the no-name version when the first name is longer or missing.
Links carry ?home=<property-key>&tier=<tier-code>&utm_source=sms&utm_medium=crm&utm_campaign=ltnp_sep26&utm_content=step<N>.
| Step | Send | Audience | SMS (with name) | Chars |
|---|---|---|---|---|
| 1. Bigger, better, faster (payday launch) | Thu 25 Sep, 16:00 | all invited | playTSOGO: R250 FREE Casino Bonus! Long time no play, {Name}. Bigger, better, faster: [link] [FURN] | 159/160 |
| 2. Faster payments | Sat 27 Sep, 10:00 | non-claimers | playTSOGO: R250 FREE Casino Bonus, {Name}. Faster payments now, deposits from R10: [link] [FURN] | 156/160 |
| 3. Slots and live tables | Sun 28 Sep, 12:00 | non-claimers | playTSOGO: R250 FREE Casino Bonus, {Name}. Now: 2,500+ slots and live tables. Claim: [link] [FURN] | 158/160 |
| 4. Points play online (optional) | Mon 29 Sep, 17:00 | non-claimers | playTSOGO: R250 FREE Casino Bonus, {Name}. New: your Tsogo Rewards points play online: [link] [FURN] | 160/160 |
| 5. Last call | Tue 30 Sep, 12:00 | non-claimers | playTSOGO: Last call, {Name}! R250 FREE Casino Bonus ends 23:59. Give us another shot: [link] [FURN] | 160/160 |
No-name fallbacks
| Step | SMS | Chars |
|---|---|---|
| 1 | playTSOGO: R250 FREE Casino Bonus! Long time no play. We're bigger, better, faster: [link] [FURN] | 153/160 |
| 2 | playTSOGO: R250 FREE Casino Bonus. Faster payments now, deposits from R10. Claim: [link] [FURN] | 151/160 |
| 3 | playTSOGO: R250 FREE Casino Bonus. Now: 2,500+ slots and live tables, no deposit. Claim: [link] [FURN] | 158/160 |
| 4 | playTSOGO: R250 FREE Casino Bonus. New: your Tsogo Rewards points now play online: [link] [FURN] | 152/160 |
| 5 | playTSOGO: Last call! Your R250 FREE Casino Bonus ends 23:59. Give us another shot: [link] [FURN] | 153/160 |
Rules: one GSM-7 segment each (no emoji, straight apostrophes). Stop the sequence the moment a player claims. Suppress self-excluded players and opt-outs. Send between 09:00 and 20:00. Four sends or five: step 4 is optional. Headroom: messages at 158 to 160 characters need the short link kept at 23 characters or less.