← All Long Time No Play assets
Same offer, a braver voice: playTSOGO asks for another chance, owns the breakup line, and shows up to the second date with R250.
| Send | Subject line | Preheader |
|---|---|---|
| Launch A | R250 FREE Casino Bonus: it's not you, it's us 💌 | And we've changed. Give us another chance, the R250's on us. |
| Launch B | R250 FREE Casino Bonus. Can we talk, {{first_name}}? 😅 | We've been working on ourselves. No deposit needed. |
| Launch, tier | R250 FREE Casino Bonus for our {{tier_name}} 👑 Can we try again? | From the people behind {{home_property_name}}. Claim by 30 September. |
| Mid-week | R250 FREE Casino Bonus: we've been working on ourselves 💪 | Money in instantly, money out faster, 2,500+ games. |
| Mid-week, alt | R250 FREE Casino Bonus for a second date 🌹 | We'll bring the games. You bring you. No deposit. |
| Last call | ⏳ R250 FREE Casino Bonus: last chance, then we'll stop asking | Ends 23:59 tonight. No deposit, no hard feelings. |
Test Launch A against Launch B. A is the scroll-stopper; B is the personal one.
Greeting: {{first_name}}, can we talk? Headline: IT'S NOT YOU. IT'S US. Sub: And we've changed: bigger, better, faster. Give us another chance, and we'll bring the R250. Offer card: ONLINE SLOTS & TABLE GAMES / FREE CASINO BONUS / R250 / Waiting in your account. Just log in and claim it. ✓ No deposit required. ✓ From the people behind {{home_property_name}}. Button: Claim my R250. Then the password reset, invite and T&Cs line, dates, and "30x wagering requirement applies" last and smallest. Section: WHAT WE'VE BEEN UP TO / WE'VE BEEN WORKING ON OURSELVES. New look, same heart. Here's what's different this time. - A glow-up, top to bottom. A brand-new playTSOGO: faster, cleaner, made for one thumb. - 2,500+ games. Your floor favourites, plus plenty of new faces. - Money in, instantly. From R10 with Ozow, Capitec Pay, instant EFT, card or voucher. - Money out, faster. Most withdrawals within 24 hours on business days once verified, only to your own account. - Your points came too. Tsogo Rewards points now move to playTSOGO. One point, one rand. - We pick up. Always. Real people, 24/7/365, the moment you need one.
Games: Your old favourites missed you. Slots and live tables, dealt the way you like them. (four slot tiles, four live-table tiles) Rewards: Your points are already earned. Now they play online. Close: Give us one more chance. We'll bring the R250. No deposit. No hard feelings if we're not for you. Button: Claim my R250 free bonus. P.S. Forgotten your password? That one's on us too. Reset it here.
playTSOGO:)| Step | Send | SMS | Chars |
|---|---|---|---|
| 1. It's not you, it's us | Thu 25 Sep, 16:00 | playTSOGO: R250 FREE Casino Bonus, {Name}. It's not you, it's us. We've changed: [link] [FURN] | 154/160 |
| 2. Bigger, better, faster | Sat 27 Sep, 10:00 | playTSOGO: R250 FREE Casino Bonus, {Name}. Bigger, better, faster. One more shot? [link] [FURN] | 155/160 |
| 3. Faster payments | Sun 28 Sep, 12:00 | playTSOGO: R250 FREE Casino Bonus, {Name}. Now: faster payments, R10 deposits: [link] [FURN] | 152/160 |
| 4. Second date (optional) | Mon 29 Sep, 17:00 | playTSOGO: R250 FREE Casino Bonus, {Name}. One more chance? We brought 2,500+ games: [link] [FURN] | 158/160 |
| 5. Last call | Tue 30 Sep, 12:00 | playTSOGO: Last chance, {Name}: R250 FREE Casino Bonus. We stop asking at 23:59: [link] [FURN] | 154/160 |
Step 4 is optional. No-name fallbacks and the upload CSV are in sms-round-2-send-plan.csv. [FURN] = T&Cs Apply. 18+ NRGP 0800 006 008 STOP2OptOut.
Counted with a 10-character name and a 23-character short link. Stop the sequence the moment a player claims, and suppress self-excluded players and opt-outs.